When you need effective outdoor advertising for your company, read on and find out how you can use sail flags for outstanding results.
If you do not have a considerable budget, opening a business today is difficult and probably even more difficult is to maintain a profitable activity.
Whoever chooses to invest money to open a local business, regardless of whether it is a terrace, a pub, a restaurant, a flower shop or a hair salon, makes this decision out of passion and because there is an opportunity to produce more money.
Even if you are still the only one in your area offering your products or services, or even more so since the competition has not been late to appear, you have the opportunity to be more visible when you choose to advertise outdoors with the help of sail flags.
Because you are always looking for new customers, and then you try to make them loyal through the quality of your services or products, you can be sure that advertisements in newspapers, magazines or on the Internet will not help much.
Instead, when you use sail flags, you ensure that the location of your business is visible from a great distance, and they draw the attention of any passerby to the business.
If you use a pair of sail flags with high-quality graphics and an effective branding message, installed at the entrance to the location, they can create a funnel effect that captures street traffic to your location.
Here are 3 reasons to use sail flags when you have a local business:
They are resistant over time. If you have purchased high quality outdoor advertising sail flags, this will certainly make a difference and you will enjoy them for three to four years. If the flag cloth has been damaged, you can continue to use the structure, just purchasing a new cloth.
You can choose to use sail flags to help you do both indoor and outdoor advertising, you can place them wherever you want, regardless of how much space you have available, and you will definitely find the size you need for your company at eXpoPrint.ro .
They are produced from the best quality materials. The structure of a sail flag is made of durable polymer, and a full color UV print is printed on the canvas specially designed to withstand special atmospheric conditions with the help of the latest technology.
Usually, high-quality graphics are printed on one side, and the reverse is visible in the mirror. With the help of these customized sail flags, we provide you with one of the best outdoor advertising strategies for local businesses.
They allow you a high degree of mobility. Regardless of how often you assemble and disassemble a sail flag, it is designed to be durable and easy to handle. So, if your company changes its location depending on the season, you can have several sail flags that you can move quickly and easily, without any special tools or knowledge.
Once disassembled, the sail flags can be transported in a small car, without the need for a large storage space.
Affordable prices. Compared to other classic advertising methods, the use of two or more sail flags is one of the most accessible ways of advertising. The costs are affordable and it is not necessary to distribute leaflets in the area, which will end up in the first trash can.
They have a visual impact immediately after they have been installed, and you will be able to amortize the expense in a short period of time.
You don’t pay VAT or other taxes, you don’t build and you don’t need permits, you don’t pay rent at street signs or high electricity bills, instead you benefit from quality and a long-term investment!
Moreover, the installation of medium-sized sail flags with high-quality color graphics are visible at over 500 m.
They can be customized. One of the best reasons to use sail flags is because you have the opportunity to customize them according to your preferences. When you purchase custom flags, your company benefits from a consultant in choosing the right models, design advice and other services, free of charge or on request.
At the same time, just like other products used in advertising, the flags customized according to the needs of each client can contain from the general color to the logo, images or marketing messages.
Personalized sail flags are extremely effective in promoting businesses and help with branding. In fact, this is the main reason why big companies resort to using them in advertising.
Careful! Make sure you choose the right colors, words and appearance because they influence how people identify with your company.
Dimensions. Even if you have little space at your disposal, installing personalized flags in the spaces of interest is not an impediment for eXpoPrint Media. We offer a wide range of flags and sizes to meet the needs of all customers and for you to be successful.
Easy to assemble and disassemble. When you need to install or dismantle sail flags, you do not depend on other people with specialized assembly training, you do not need special training in advance and you do not depend on tools. Both the mounting and dismounting of the sail flags will only take 5 minutes.
TIPS FOR EFFECTIVE OUTDOOR AND INDOOR ADVERTISING WITH VELA FLAGS
The correct use of sail flags can have a huge influence on your company. Read on to find out some useful tips to use sail flags as effectively as possible:
A sail flag is not always enough. Although you might consider that a single sail flag is enough, both outdoor and indoor advertising is much more effective when several sail flags are used. It is not difficult to understand why more are needed, because several flags flying naturally attract more attention than one.
Using the right combination of colors. The right colors play an important role in effective classical marketing. For example, it is always better to use bright colors because they are intended for a wider audience.
However, too bright colors are not recommended, as they can make a brand or company look unprofessional. Before determining the print of the sail flags, you can determine the color personality of your target audience while selecting the colors.
For example, most people’s personalities prefer shades of blue. At the same time, blue inspires confidence and security, which is why this color is often used for classic and online marketing purposes.
If your company sells products from big brands, then it is recommended that, in addition to the flag with the personalized design of your company, you should use flags printed with the design of the brands sold.
Place them strategically. It is important to know where to place and use sail flags. Even if you do not find a perfect place, it is always good to install it as close as possible to the area of ​​interest of your company, especially if you participate in important events, such as fairs or exhibitions.
The basic rule for the efficient use of sail flags is that they should be installed in the most visible places with heavy traffic. In this way, if the personalized flags with your company’s design is placed in front of the headquarters or workplace, and the entrance has access from a street that does not benefit from high traffic, it is recommended that they be placed in a another area, from where potential customers can notice the messages. At the same time, you can use several sail flags to be used as indicators, in order to easily find the access from the main street to the access to your area of ​​interest.
More effective at special events. If you use sail flags only in locations, even if they are visible throughout the year, you may not notice a significant increase in the number of customers.
They have a positive effect in attracting more customers if you use them to promote yourself at special events, such as exhibitions or fairs in your company’s field.
The presentation of flags during thematic events, both as a form of outdoor advertising in free spaces, and as a form of indoor advertising, in spaces where you can expose your branding messages.
They arouse the interest of potential customers, who do not know your company, or if they do, they actively participate in raising awareness of your products and services, and make them buy.
It doesn’t matter if you have monthly or annual promotions. The spontaneous use of sail flags arouse more interest and attract more visitors than many other forms of advertising!
Get your message across more effectively with multiple sail flags. Since sail flags do not have a large structure and a large footprint is not required, you do not need a lot of printing space on each flag. The message must be short, efficient and with an eye-pleasing design. You can have at most a logo and a few words printed on it.
Do not create complex messages for the purpose of outdoor advertising because classic marketing is based on passive advertising, where the message is unidirectional, to potential customers, and they do not need to be interpreters to decipher complicated texts.
Using long and complicated messages, crammed onto a sail flag, are difficult to understand and will not convey your message as effectively.
When you have decided on the print on the sail flags, use simple advertising text messages that are highlighted by vivid images to attract the attention of future customers.
MISTAKES TO AVOID WHEN USING VELA FLAGS
There are some simple but important mistakes that you must avoid in order to attract more interest and customers through sail flags.
Messages too long. Do not try to add too much information on the sail flags. Remember that potential customers do not have time to read long messages. Use them wisely by printing only important details that they should read and know.
For example, you can use sail flags to publicize closing or opening hours, the company’s specialty and contact information, which must be highlighted clearly and briefly. Use only that important information that a customer needs to know. Don’t forget to include your company’s specific design and logo.
Depending on the information you want to highlight on the flags, emphasize them or place this information more visibly and not the company’s address or logo. For example, if you want to make your contact number known, then priority should be given to it and not to the address or the logo.
Wrong use of colors. Do not make the mistake of using the same colors for the font and background or close shades, but contrasting colors. Such an error will make the message on the sail flags difficult to read.
At the same time, just because you don’t like a certain combination of colors, that doesn’t mean it can’t be effective when used on sail flags. Also, if you use a multitude of colors on a single sign, it is disturbing and will not help you convey the advertising message with the desired effect. Keep in mind that some colors can form a harmony, if they are complementary!
Wrong placement. It is important to strategically place the sail flags. If they are mounted in the wrong places, they will not effectively serve the purpose that your company wants to achieve. The flags must be mounted somewhere where the traffic is as high as possible and attracts more attention.
Since some models of sail flags are tall, it is better to avoid using a shade of light blue as the sky background, as the flag can be confused with the horizon.
Similarly, a sailing flag should not have too much green if there is a lot of greenery around. If you use such sail flags in wooded areas, in parks or other green spaces, they will not be as visible and effective for outdoor advertising purposes.
The use of extravagant fonts on sail flags. If you want the sail flag to be visible from a great distance, then you must use a legible font for printing the company message.
You can make an exception if your company uses a specific font as part of its branding. In other cases, extravagant, strange or heavy Gothic fonts are difficult to read. People will have difficulty understanding the message printed on the flag, and in addition, they have to spend more time deciphering the message, which can often contribute to losing a potential customer.
Use of small fonts on sail flags. The message printed on the flags, using a font that is too small, is difficult to read. Make sure the font is big enough to be easily read by a driver, from a distance!
Messages without consistency. Not all companies represent a brand or a brand. However, if you intend to use sail flags for outdoor advertising, you will print the advertising message, the same colors and the same font that you use to write the names of the companies in other situations or on the website. This helps to maintain density, is easy to remember and associated with the company name by the person who sees the flags.
In this way, you will avoid that your advertising message becomes tiresome with two or three types of fonts and without valuable information!
The use of huge letters and cramped images in the flag print will make it difficult to read the information printed on the sail flags. What is more important is the imposition of an empty space between letters and images to easily convey any advertising message you want.
Grammar errors. Although no one wants grammatical errors in any form of outdoor advertising, it is possible that it will happen to you too, without realizing it. Any banners with misspelled advertising messages, which contain grammatical errors, will have negative consequences for your companies.
Do not forget that before you place the order for the purchase of sail flags to check the content of the flag cloth, and at the same time when the order is delivered to you to check the quality of the flags.
Any mistake in spelling, grammar, colors or design will have negative effects and will send an erroneous advertising message to potential customers or the customers you want to retain.
In conclusion, you now know the greatest advantages of using sail flags effectively for outdoor advertising purposes for your company and the mistakes you should avoid when printing the advertising message you want to convey.
Keep in mind that the use of sail flags is very important for any company that does not want to lose important sources of customers. The biggest and most popular brands use sail flags for outdoor advertising, and they are affordable and have many advantages, especially when they are customized according to your company’s needs, resulting in attracting more customers if they are used, designed and installed properly .
