Promoting products already on the market or new ones can be a difficult and extremely expensive process for any company. Here is one of the most effective ways of indoor and outdoor advertising!
The promotion of the products already on the market, but also of the new ones together with the company’s brand, even if it is not a new concept, can be a difficult and extremely expensive process.
One of the cheapest and most effective methods that can be used for indoor and outdoor advertising is the use of a sampling stand. It facilitates visual contact from a distance between the public and your company.
For example, in the sampling area created by the stand, the target audience will observe from a distance your company’s products being tasted by them, and you will be able to immediately observe the reaction of consumers when a product is tasted.
At the same time, this occasion is perfect to be able to ask the consumers immediately after the tasting what their opinion is, and they can find out more information about the product, your manufacturing method and you can call on impulse buying psychology tactics.
A sampling stand can be used with great success in areas dedicated to cosmetic products or from toys to the latest products that use gadgets with modern technology. Each product can be explained to the target audience so that they can familiarize themselves with the products produced exclusively by your company.
How to use a sampling stand and product samples to promote them?
Many companies use a sampling stand for indoor and outdoor advertising, but they don’t really understand how to use it effectively. On the contrary, most of the time the companies that use such exposure and display systems, especially for products, allocate impressive budgets to the samples, which are exhausted without having concrete results or measurable data.
Make a decision about what you want to sample
When you need to make a toy known, it can delight the eye with its appearance and the robotic movements enabled by modern technology, it can impress the hearing through sounds or the ability to imitate a customer’s voice and it can answer some questions or requests of the potential customer. It is also good to note that a sampling stand can display any toy, and these involve the physical interaction between it and a child, and the texture can make the difference, especially when the child is not yet at the age to appreciate the latest technology generation.
If your company wants to promote a perfume, you must know that a sampling stand allows you to strategically arrange several samples of the perfumes sold by you, you have the advantage of an open space, and potential customers will not be in a confused situation regarding the smells to each one, and inside the stand you can store enough samples or perfume packages to last you a whole day!
Regardless of your product, you need to develop a clear idea of ​​why you are using a sampling stand because sampling is a necessary part of your plan to promote, improve your product through collected opinions or increase sales by directing a satisfied audience to the area or the district where your products are displayed on the shelf.
When you want to display cosmetic products, most companies strive to ensure the comfort of consumers while they are displayed in as large a volume as possible. However, the biggest mistake is that a consumer cannot benefit from guidance from qualified staff, especially when the client is new and finds it difficult to navigate among many different products.
With the help of a sampling stand, there is no need to display the entire range of cosmetic products, but only a few premium products, which will later attract customers to your sales area. Customers are smart people who care about physical appearance and pay special attention to skin care products or make-up, which can be really expensive.
Therefore, your company must ensure that the target audience, which is attracted by the samples offered at the sampling stand, makes a well-informed decision and will spend their money on a cosmetic product that gives them the assurance that it is as natural as possible and offers visible results .
Most consumers will probably try the products and try to see the results. It is difficult to control who receives the sample, but with certainty the person assigned to a sampling stand can choose a potential customer from the crowd and can offer on this occasion to all those present an example of the use of the product and the effects it implies.
Don’t forget that before establishing a sampling strategy, remind yourself of the company’s objective and basic values ​​in order to truly offer an experience to each customer. With the help of a sampling stand, you don’t just expose a product offered for free, the goal is to give your target audience why your product is worth buying!
When you need advertising for an unknown product, it doesn’t matter if you are an established company in the market or a newer company, if you strategically place a sampling stand in high traffic areas. When the samples are tested by customers, you give them a feeling, an understanding of the product and a special experience that they want to consume. These three elements determine the consumer to buy your product.
How to find the target audience to effectively use samples with the help of a sampling stand
Like any other sales strategy, promoting a sample of products with the help of a sampling stand must be well planned to ensure your success.
For example, if your company sells natural juices, teas or small additional products such as nutrient bars, you can address a wide spectrum of consumers. Of course, you cannot effectively address so many consumers without effectively communicating your promotions.
Therefore, it is ideal to use a personalized sampling stand for certain categories of target audience, which combines the theme of the exhibition with entertainment, philanthropy, health and beauty, fashion, arts or even promotion ideas inspired by Epicurean philosophy. Thus, the target audience associates your products with the thematic elements presented, and you will be able to observe their reactions.
How to intelligently use samples together with a sampling stand to promote your product – Design a plan
Many companies that offer product samples at a sampling stand spend considerably large budgets, which turns the promotional campaign into a very expensive one. When the company does not have the experience to help it estimate the necessary amount of products to offer as promotions, you cannot “jump” directly to a specific number.
However, you can plan the promotional campaign ahead of time. For each important product line, prepare a larger stock, for example by 20% to be prepared during events, unexpected requests or unforeseen expenses.
Here’s how to effectively use a sampling stand to encourage impulse purchases
When you are a retailer and rely on a sampling stand to carry out your daily economic activity, every purchase is very important. They allow you to build from a small business to a powerful one with the help of constant sales.
Impulse purchases by customers are what increase profits beyond expectations. However, in order to maximize impulse purchases, without compromising anticipated purchases, it would be useful to follow the following tips.
It uses the entire portion of the top of a textile stand.
If you want to encourage impulse buying, you need to highlight certain products. One of the best ways to do this is by using a textile stand that is created at the checkout lines and in other high-traffic areas of supermarkets. This strategic positioning visibly disrupts the traditional placement of products on the shelf and draws customers’ attention to the elements you display.
Highlight the right products. You have to choose the right products because only certain products can be sold at a sampling stand based on the impulse of the customers. For example, very rarely someone will enter a store and impulsively buy an expensive electronic device with many technical specifications.
This is a purchase that usually requires research in advance and careful planning of the expenditure of a predetermined budget. On the other hand, it is not unusual for a customer to come in and buy an affordable product, which they did not intend to buy, but find the offer to be timely.
Set a price for the offer. As previously mentioned, a customer may find your offer to be opportune if the price displayed at the sampling stand is significantly reduced. For example, if an item is offered at a 50% discount from the normal price, it will sell better than another product at a similar price, which is available at full price.
In order for you to be more successful with a sampling stand, no matter what purpose you use it for, don’t forget that eXpoPrint media can offer you some of the best exposure and display systems that you can customize according to your needs!
